HMV went to Tinsel Town this Christmas!

HMV really went to tinsel town this year with their point of sale, instore graphics and advertising for Christmas. This years campaign was based on the words "Love Christmas", and the campaign ran through every store, all store windows, free badges, Christmas cards, giftcards, shopping bags, the lot. The Typographic treatment was bold and graphic and very glitzy! The campaign was in magazines, online, on TV and radio, making it impossible to not notice! Well done HMV!