Asda launched the Tickled Pink campaign back in 1996 to raise money to help improve the lives of people with breast cancer, both now and in the future. Came across some bright pink packaging on the shelves of Asda on the weekend. Cadbury Flakes that uses brand colours yellow and purple had changed the colour of their packaging to pink for a limited "Tickled Pink" edition, and also Coka Cola did on this Diet Coke packaging. I must say it caught my eye. It's amazing how much we associate brands with their corporate colours, and when they change colour it just looks plain weird!
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